Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in 2017. As a result of this hyper-connected world we live in, customers are no longer interested in being sold to. Instead, they want to engage with their favorite brands and experience their respective brand culture in ways that weren’t previously possible.
Customer engagement creates revenue without direct sell
The key to developing this sense of loyalty really boils down to first impressions. Statistics show that 48 percent of consumers base loyalty on first impressions.
A content strategy that encourages customer engagement will benefit you, because consumers who hold you in a higher regard are willing to pay more than they typically would for a product, because they feel personally connected to your brand. That connection breeds loyalty-regardless of price.
This type of connection allows the consumer to feel that the brand understands their individual needs, wants and desires. Demonstrating your value to customers and engaging with them in a way that resonates can be difficult. While brands like Nike, Forever 21, Craftsman and many others are easily relatable to consumers.