1. HTTPS is no longer just an option.
HTTPS (Hypertext Transfer Protocol Secure) keeps data exchanged between your user’s computer and your website secure. Consumers are much more internet savvy than they were a few years ago, and now expect nothing less than a secure experience when visiting a website.
2. Long-form content will continue to perform well in the search results.
Long-form content, which I consider to be more than 2,000 words, has been shown to perform better in the search results. It’s something that many marketers adopted a couple years ago and it’s still the “sweet-spot”.
3. Social media will be an even larger referral traffic goldmine.
Think about how much activity and engagement occurs on social media daily. Products and services are being discovered on social media, consumers are turning to social media when they need customer support and brands are active on multiple platforms daily — it’s a major source of quality referral traffic.
4. Home-based voice search will increase.
Google Home and Echo by Amazon allow consumers to search for anything they want without lifting a finger — literally. You can get the answers to almost anything, and these services will continue to evolve and add new features.
5. Google will show more love to Accelerated Mobile Pages (AMP).
It’s no secret that Google is a fan of AMP. Webpages load instantly, therefore providing a much better user experience. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML.
6. UX (user experience) will continue to provide trickle down benefits.
There are several benefits of providing a pleasant user experience that have a direct impact on your SEO.
7. Mobile-first strategies have become a necessity.
With so much traffic coming from mobile devices, it really causes you to think about the mobile user first when designing page layouts and offers.